Sure, you want people to download your app — installs are a critical metric.
But the real business takes place when you can give users a reason to not only keep your app on their devices, but make sure they interact with it consistently.
This must-attend webinar will show you best-of-class strategies for maintaining a high-LTV user base.
For publishers to turn a profit, mobile marketers need to do everything they can to make sure users who just installed the company s latest app will keep it on their devices and engage with it on a regular basis.
However, mobile users can be a fickle bunch.
In a recent study conducted by Localytics, 23 percent of users abandon an app after only one use.