Sure, you want people to download your app — installs are a critical metric.

But the real business takes place when you can give users a reason to not only keep your app on their devices, but make sure they interact with it consistently.

This must-attend webinar will show you best-of-class strategies for maintaining a high-LTV user base.

For publishers to turn a profit, mobile marketers need to do everything they can to make sure users who just installed the company s latest app will keep it on their devices and engage with it on a regular basis.

However, mobile users can be a fickle bunch.

In a recent study conducted by Localytics, 23 percent of users abandon an app after only one use.

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