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Cycle Tourism Market is Estimated to Witness High Growth Owing to Opportunity in Adventure Tourism

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Mia Yates
Cycle Tourism Market is Estimated to Witness High Growth Owing to Opportunity in Adventure Tourism

Cycle tourism, also known as bicycle tourism, involves touring and vacationing with the use of bicycles. The recreational activity of cycle tourism provides a sustainable transport option for exploring new places and enjoying the scenery. Cycle tourism allows travelers to engage in adventure activities and connect with nature, while getting exercise and fresh air. The recreational activity of cycling is emerging as one of the most popular adventure tourism options globally.

The global Cycle Tourism Market is estimated to be valued at US$ 127.82 billion in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

Increased preference for adventure tourism creates a huge market opportunity for the growth of cycle tourism. With rising health awareness and changing lifestyle preferences, adventure tourism in nature is witnessing strong demand among new-age travelers looking for unique experiences. Travelling by bicycle allows participants to engage in adventure activities and connect with natural surroundings in an eco-friendly manner. The mental and physical well-being benefits of cycling are also encouraging its popularity in adventure tourism. The shift towards experiential travel and demand for off-beat activities is expected to boost cycle tourism significantly over the forecast period.

Porter’s Analysis

Threat of new entrants: The cycle tourism market requires significant investments in equipment, licenses and safety certifications. Therefore, the threat of new entrants is moderate.

Bargaining power of buyers: Buyers have moderate bargaining power in this market as there are many tour operators providing cycle tourism experiences. However, switching costs are low.

Bargaining power of suppliers: Equipment manufacturers and local suppliers have low bargaining power as there are many alternatives available.

Threat of new substitutes: Activities like hiking, boating are potential substitutes but cannot completely replace the experience of cycle tourism.

Competitive rivalry: The market is fragmented with many local and international players competing on the basis of customer experience, reputation and new routes/destinations.

SWOT Analysis

Strength: Cycle tourism appeals to adventure seekers and has minimal environmental impact. It provides an immersive cultural experience in various destinations.

Weakness: Steep terrain and remote locations pose safety risks. Infrastructure and support services are still developing in some regions.

Opportunity: Growing popularity of eco-tourism and fitness travel is increasing demand for cycle tours. Developing routes in undiscovered regions can attract new customers.

Threats: Economic downturns and risks from natural calamities can negatively impact the industry. Strict rules and regulations regarding operation of tours act as challenges.

Key Takeaways

The Global Cycle Tourism Market Size is expected to witness high growth on account of increasing health consciousness and adventurous travels. The Asia Pacific region currently dominates the market owing to popular cycling destinations such as Japan, Vietnam, Taiwan etc. Key players in the region are focusing on developing new multi-destination routes to tap into the vast potential.

Regional analysis indicates Europe to be the fastest growing regional market for cycle tourism fueled by favorable initiatives by governments in countries such as France and Italy. Cycling infrastructure and networks are continuously being enhanced in countries across Western Europe which will support market expansion.

Key players operating in the Cycle Tourism market are Butterfield & Robinson, Backroads, Trek Travel, DuVine Cycling + Adventure Co., Exodus Travels, Intrepid Travel, TDA Global Cycling, Bicycle Adventures, Freewheel Holidays, Cycling for Softies. The players primarily focus on leveraging advancements in E-bikes to attract new customers and expand into senior citizen demography. They also collaborate with local community organizations and authorities to develop immersive cultural experiences.

For More Insights, Read: https://www.newswirestats.com/cycle-tourism-market-demand-growth-and-regional-outlook-by-2030/


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