Industrial screen printing refers to a printing technique where a mesh is used to transfer ink onto a substrate, except in a production line environment. In industrial screen printing, emulsion-coated screen meshes made from polyester, nylon or steel are used. The key advantages of industrial screen printing include its ability to print on complex 3D objects in high volumes, capacity for large format printing, compatibility with various substrates and durability of prints. The variety of products that employ screen printing include textiles, clothing, labels, packaging and electronic components among others.
The global Industrial Screen Printing Market is estimated to be valued at US$ 7.87 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The opportunity for growth across end-use industries is expected to drive the industrial screen printing market during the forecast period. The packaging industry in particular is anticipated to witness significant demand for screen printed products and solutions. Growth in e-commerce has increased the need for customized, durable and large format packaging printing options. Furthermore, the textile industry continues to adopt screen printing for applications such as sportswear, promotional products and fashion clothing owing to advantages like multi-color printing and graphics reproduction capabilities. The aforementioned factors are projected to boost the adoption of industrial screen printing technologies among manufacturers.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as significant investments are required in manufacturing facilities, R&D, training programs, and distribution networks to compete in this market. However, new technologies and innovations may lower the entry barriers over time.
Bargaining power of buyers: The bargaining power of buyers is high as there are many established players operating in this market providing a variety of screen printing solutions. Buyers can negotiate on price and demand customized solutions.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials required in screen printing such as inks, solvents, films and squeegees have few substitutes and suppliers have established supply chains. However, the threat of forward integration by suppliers is low.
Threat of new substitutes: The threat of new substitutes is moderate as new digital printing technologies like inkjet printing and 3D printing are increasingly being adopted for short-run and customized printing. However, screen printing has advantages in high-volume production and cost-effectiveness.
Competitive rivalry: The competitive rivalry is high due to the presence of numerous global and regional players offering varied screen printing solutions. Players compete on the basis of capacity, cost, quality, reliability, innovation and customer relationships.
SWOT Analysis
Strength: It offers high production speeds and is a cost-effective solution for large-volume printing. Screen printing ink penetrates fabric deeply resulting in vivid colors and designs with long-lasting wash fastness.
Weakness: It requires high initial investments in screens and equipment. The screens need replacement after a limited number of prints reducing its environmental sustainability. Small batch sizes may not be economically viable.
Opportunity: Increasing demand from various end-use industries like textiles, packaging, labels and signage is driving growth. New types of materials like plastics and composites are expanding its applications. Digital technologies are making it suitable for short-runs and customization.
Threats: Stricter environmental regulations around ink and solvent usage may increase compliance costs. New digital printing technologies pose a competitive threat in applications requiring shorter runs and frequent design changes.
Key Takeaways
The Global Industrial Screen Printing Market Growth is expected to witness high growth over the forecast period supported by factors like increasing applications across industries, customization capabilities with new technologies and growing demand from emerging economies. North America and Europe will continue to dominate the global market leveraging the technological advancements and the strong presence and penetration of end-use industries in these regions. However, Asia Pacific is projected to register the fastest growth owing to rising industrialization, increasing per capita income, growing population and rapid urbanization in countries like China and India.
Key players operating in the industrial screen printing market are M&R Printing Equipment, MHM Siebdruckmaschinen GmbH, Lawson Screen & Digital Products, Sakurai USA, SPS TechnoScreen GmbH, ATMA Champ Ent. Corp., Systematic Automation, DECO TECHnology Group, TOSH (Italy), Thieme GmbH & Co. KG. Major players are focusing on
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Macroeconomic factors which include growing disposable income of the major population and environmental influence and increase in consumer awareness about the wellness are some of the current trends impacting the packaging industry across the globe.
Moreover, increase in preference for online reading coupled with the rise in e-commerce industry is likely to fuel the demand for market during the forecast timeframe.
However, high VOC emissions related with solvent-based inks is expected to hinder the market.
