Presentation software is used to create digital slideshows that can be delivered physically or digitally. These software provide various features like formatting tools, visual elements, transitions, charts, graphics, and multimedia capabilities which helps to enhance the content and engage audience better. The growing popularity of remote work and hybrid work models during the Covid-19 pandemic fuelled the demand for presentation software as they enable presentations to be delivered online.
The global Presentation Software Market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The popularity of remote and hybrid work models has boosted the adoption of cloud-based presentation software as they provide flexible access to presentations from any device and location. Presentation software providers are developing advanced features like artificial intelligence and machine learning capabilities to automatically format slide layouts, suggest relevant content, and assist designers in building presentations. For instance, Presentation software like Prezi, Canva and Visme uses AI to recommend images, graphs and relevant content that matches the theme and context of the presentation content. This helps users create visually appealing and informative presentations with minimum effort. The integration of such advanced technologies is expected to drive further growth in the presentation software market over the forecast period.
Segment Analysis
Presentation software can be broadly categorized into cloud-based and desktop-based segments. The cloud-based segment currently dominates the market owing to advantages like easy accessibility from anywhere, flexibility of modifying presentations remotely, and collaboration features allowing joint work on presentations. The cloud-based segment is further divided into web-based and mobile-based sub-segments. Among these, the web-based sub-segment holds the largest market share due to strong presence of leading free players like Google Slides and Prezi offering user-friendly tools to create presentations online.
Key Takeaways
The Global Presentation Software Market Size is expected to witness high growth over the forecast period of 2023-2030. Regional analysis indicates North America currently holds the largest market share mainly due to advanced infrastructure and early adoption of cloud-based tools among businesses in the region. However, Asia Pacific is likely to emerge as the fastest growing regional market backed by increasing internet penetration and rapid digitization of enterprises in countries like China and India.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint currently enjoys the largest user base globally owing to its competitive pricing and integration with the MS Office suite. However, free web-based offerings from Google and Prezi have gained immense popularity in recent years among individual users and small teams.
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