Sourdough is a type of bread made with naturally fermented starter dough derived from flour and water. It has several digestive health benefits as the lactic acid produced during fermentation helps improve gut health. The growing consumer preference for artisanal breads made with natural ingredients is driving the demand for sourdough. Sourdough bread takes longer to prepare as compared to regular breads but is tastier and considered healthier due to presence of beneficial microbes. The global Sourdough Market is estimated to be valued at US$ 3.5 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising popularity of artisanal breads among health-conscious consumers is a key trend driving the growth of the sourdough market. More consumers are now preferring breads made from natural ingredients over processed commercial breads. This has led to increased demand for sourdough bread from bakeries and specialty food stores. The market players are launching new sourdough bread variants made with natural preservatives and additional nutrients to further appeal to health-focused audience.
Segment Analysis
The sourdough market is dominated by the bread sub-segment. More than 60% of sourdough products sold globally are various types of sourdough bread. Sourdough bread has gained immense popularity as it is more nutritious and easier to digest than regular bread. The natural fermentation process increases the nutrient content and makes sourdough bread a healthier choice for consumers. As health consciousness is growing worldwide, the demand for sourdough bread is increasing rapidly.
Key Takeaways
The Global Sourdough Market Trends is expected to witness high growth over the forecast period of 2023 to 2030. The increasing health conscious consumer base globally is driving the demand for more nutritious bakery products made using natural ingredients and processes.
Regional analysis: The European region currently dominate the global sourdough market with over 40% market share. Countries like Germany, Italy and France have been traditionally baking various types of sourdough breads which is driving their market leadership. However, North America is projected to be the fastest growing market during the forecast period due to growing popularity of artisanal breads in the region.
Key players: Key players operating in the sourdough market are Tata Communications Ltd., Amazon CloudFront €“ Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly, Proinity LLC, Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc. These players are focusing on expanding to developing regions and introducing new product varieties to cater to evolving consumer tastes.
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