Tune in 8/4 at 10:30 a.m. PT.
Instagram announced that it will offer business tools, which include business profiles, analytics and promoted posts.
After hundreds of interviews with businesses, three key needs became clear -- stand out, get insights and find new customers, the release on official Instagram blog says.
So, to allow businesses to stand out, the platform will offer free business profiles that enable managers to choose a preferred way of getting in touch with them -- call, text or email with a tap of the contact button.
Analytics and ads will also be available to business profiles.
Finally, the ability to promote will be similar to the current option of boosting posts on Facebook -- by simply clicking a button, you can promote your select posts.