Diapers are essential hygiene products used for absorbing and retaining urine and feces from babies and adults. They are made from materials such as cotton, microfiber, bamboo, and biodegradable plant-based materials. There are different types of diapers including cloth diapers, disposable/throwaway diapers, swim diapers, and adult diapers for incontinence. Disposable diapers are the most popular as they are convenient and absorb well. Diapers prevent rashes and promote healthy skin for babies. The growing global population and rising birth rates are fueling the demand for diapers worldwide. The global diaper market employs millions and its growth positively impacts the economies.
The global diaper market is estimated to be valued at US$ 93.4 Bn in 2023 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the diaper market is the increasing focus on sustainable and eco-friendly alternatives. Manufacturers are developing cloth diapers from natural plant-based materials that are biodegradable and compostable. This is due to growing environmental concerns regarding disposable diapers that end up in landfills. Another trend is the emergence of digital printing technology that allows manufacturers to customize diaper designs according to consumer demand. This has increased product differentiation and the adoption of modern production techniques. Furthermore, the demand for organic and chlorine-free diapers is increasing globally due to rising focus on non-toxic baby care products.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the diaper market requires high capital investment in machinery, manufacturing and R&D. Brand loyalty is also a barrier for new players.
Bargaining power of buyers: Buyers have moderate bargaining power as diapers are necessity goods and customers can switch to substitutes like cloth diapers or private label brands based on pricing.
Bargaining power of suppliers: Raw material suppliers have low bargaining power due to availability of substitutes. Suppliers of raw materials like cotton, pulp and polymers have limited control over pricing.
Threat of new substitutes: Threat from substitutes like cloth diapers is low due to convenience offered by disposable diapers and improved absorbency.
Competitive rivalry: The global diaper market is highly competitive with major players differentiating based on technologies, pricing and innovations.
Key Takeaways
The Global Diaper Market Demand is expected to witness high growth. The global Diaper Market is estimated to be valued at US$ 93.4 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030.
North America currently dominates the market owing to high birth rates and disposable income in countries like the US. The Asia Pacific region is expected to witness the fastest growth over the forecast period led by growing birth rates, increasing hygiene standards and nuclear family culture in countries like China and India.
Key players operating in the diaper market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. Companies are focusing on developing innovative products targeting different age groups and genders. For example, Unicharm Corporation offers MamyPoko Pants with leak-proof technology for toddlers.
The diaper market is also witnessing consolidation with major players acquiring regional brands to gain market share. For example, Kimberly-Clark acquired Softex Indonesia in 2019 strengthening its presence in Southeast Asia. Companies are also investing in expanding production capabilities in high growth regions through new plants and capacity additions.
For more Insights, Read –
https://www.marketwebjournal.com/diaper-market-size-market-share-analysis/
