Last fall, wrote barnboksappen Storimi agreements with several major book publishers.
When barnboksappen Storimi signed contracts with publishing giants Bonnier, Nature & Culture and Raben and Sjögren last fall, it was intended as the start of an expansion to the UK and the US.
The company had already had several meetings with investors interested in the app, where users read the stories to their children or grandchildren that they can later listen to when such parent is gone.
It took more effort than we had imagined to get started with the investment round, says Mia Breitholtz, the company's newly hired marketing director based in New York.
We decided to pause with expansion both in Sweden and internationally to instead ensure that we have the absolute best product first, says co-founder and CEO Felix von Heland in a written statement.
Now the company takes up 430 000 kronor, according to Felix von Heland, to cover continued product development and marketing of the app.