As we develop content strategies for our clients, we often work across mediums and layers of intent.
We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies.
For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time.
What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace?
Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This!
LookBookHQ helps you seize these moments by shifting from scheduled, one-and-done programs to behavior-driven, always-on marketing that capitalizes on your buyer s attention while you ve got it.