The photograph above is pretty straightforward — it doesn t take too much expertise to see that it s of President Barack Obama.

And even if you ve been living under a rock for the past decade or so, the White House and presidential seals are pretty big clues — for a human, that is.

But one newly re-branded company is working to change that with software that can identify historical figures from centuries before the word artificial intelligence was even thought of.

Now re-branded as Gado Images, the company is teaching computers how to interpret each image, automatically adding tags, labeling historical figures and even writing a caption.

While a historian could properly identify many images, the Cognitive Metadata Platform makes it possible to label large volumes of visual history quickly and efficiently, simplifying a challenge that many museums and art galleries face.

The software works by combining a few existing concepts like IBM s Watson and Google Vision with original programming.

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