NEW YORK -- Chipotle, still struggling to win back customers after a series of food scares, plans to open its first burger restaurant this year.
The chain known for burritos said Thursday it will open a Tasty Made location this fall in Lancaster, Ohio, which is southeast of Columbus.
The menu will be limited to burgers, fries and milkshakes, it said.
Chipotle Mexican Grill already has its hands full trying to recover from the E. coli outbreak and norovirus cases that sent sales plunging starting last fall.
It has been giving away coupons for free burritos and stepping up marketing to win back customers, but sales were still down 24 percent at established locations in the second quarter.
There's also already been a proliferation of new restaurants promising higher-quality burgers, such as Shake Shack and Five Guys.