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The Global Citrus Flavors Market Growth Is Projected To Driven By Rising Health Awareness

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ashwini bakhade
The Global Citrus Flavors Market Growth Is Projected To Driven By Rising Health Awareness

 

Citrus flavors are derived primarily from the peel or oil from citrus fruits like oranges, lemons, limes and grapefruits. They are widely used in food and beverages to enhance taste and aroma. Citrus flavors provide a tangy and refreshing taste and have several health benefits. They are rich in vitamin C which acts as an antioxidant and boosts immunity. Citrus essential oils also contain polyphenols that have anti-inflammatory and antibacterial properties. The growing demand for healthy and natural ingredients in food and beverages is driving increased adoption of citrus flavors in a variety of products.


The global Citrus Flavors Market is estimated to be valued at US$ 13382.2 Mn in 2024 and is expected to exhibit a CAGR of 5.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.


Market key trends:

One of the key trends in the citrus flavors market is the growing popularity of craft spirits infused with citrus flavors. Craft distillers are increasingly experimenting with citrus flavors like grapefruit, blood orange and lime to come up with unique flavors in gin, vodka and other spirits. This is helping drive excitement and trial among consumers. Furthermore, citrus flavors also help counter the bitterness of some types of craft spirits and beer, making them more approachable for new consumers. The craft spirits segment is one of the fastest growing categories and citrus flavors act as a point of differentiation, contributing to the increasing demand.


Porter’s Analysis


Threat of new entrants: The citrus flavors market has low threat of new entrants due to high R&D costs required to develop new flavors and build brand reputation.


Bargaining power of buyers: Buyers have moderate bargaining power due to availability of multiple product options from different manufacturers. However, buyers prefer well established brands.


Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of alternative raw material sources for citrus flavors production.


Threat of new substitutes: Threat from substitutes is low as citrus flavors have wide applications and there are limited substitutes that can provide similar sensory experiences.


Competitive rivalry: The market is competitive with presence of multiple regional and global players.


Key Takeaways


The Global Citrus Flavors Market Size is expected to witness high growth. The market size is projected to reach US$ 13382.2 Mn by 2024 from US$ 11232.5 Mn in 2019, growing at a CAGR of 5.1% during the forecast period.


Regional analysis: North America is currently the largest market for citrus flavors due to high demand from food and beverages industry in the region. Asia Pacific is expected to witness fastest growth over the forecast period owing to increasing consumption of processed foods in China and India.


Key players: Key players operating in the citrus flavors market are Sulzer Ltd, Praxair, Inc., Oerlikon Group, Curtis-Wright Corporation, Bodycote plc., Thermal Spray Technologies Inc., ASB Industries Inc., Abakan Inc., and Metallisation Ltd. Sulzer Ltd offers customized citrus flavor solutions for various applications. Praxair Inc. provides natural citrus flavors and flavor blends.

For more Insights, Read –

https://www.marketwebjournal.com/citrus-flavors-market-market-size-and-share-analysis/

 

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