Your search engine optimization won’t work if you don’t create and implement an effective technical SEO strategy as it supports your content to crawl and index on search engines without any issues.
In this blog, you will learn about what Technical SEO is, the 5 common issues to performing technical SEO in 2024, and where to find the best local SEO Company in India.
What is Technical SEO?
Technical SEO has nothing to do with the actual content of the website as it heals the website internally. Technical SEO is a process of website optimization for search engines to crawl, index, and understand your pages without any issues.
5 Common Issues Technical SEO Strategies
URL Structure
URL structure means the format of your website link. It is important to define a permanent URL structure so that you don’t have to worry every time you publish something new and all you need to do is optimize. Common practices such as using lowercase characters, using – to separate words in the URL, and making them short the descriptive, among others, can resolve this for you.
Broken Links
Broken links can ruin your page ratings and are bad for user experience. It is important to find and fix any broken links on your website. To find the broken links you can generate an error 404 report in Google Search Console. You can get help from a professional SEO services company to resolve this issue.
Optimize Your 404 Page
If the URL visited by the users does not exist, a 404 page is shown. The reason behind this could be the page link is broken, the page is deleted, the URL was changed, or the user mistyped the website's URL. Most CMS auto repair 404 pages but if not you can add plugins and free templates.
SSL and HTTPS
You need to make sure that your website has SSL installed. SSL runs on HTTPS which is essential for site security. It is one of the most crucial ranking signals. HTTPS ensures encryption whereas HTTP websites are unsafe and unsecure.
Website Speed
Google has been recommending website speed optimization for decades and research has also shown that websites that work on speed have better rankings than one who doesn’t. If you are not able to speed up your website, you can hire search engine optimization services in India.
Improve Technical SEO Part for Better Indexing!
Technical SEO is the first and most important task of overall SEO strategy as a broken link or error in a page can completely ruin your page ranking in the search engine crawling and indexing process. So better if you start incorporating a good technical SEO strategy from now on to improve your website’s ranking. If you focus on resolving the above seven strategies, you can save yourself a lot of time and money on technical SEO and if you find it hard, you can always hire a professional SEO services company for quality services.
