Tissue and hygiene paper products like toilet paper, facial tissues, paper towels, napkins are essential household and personal care consumables. These papers are made from renewable wood fiber and are ultimately biodegradable. There is an increased focus on producing these papers in a more sustainable manner through responsible forest management and use of recycled fibers.
The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Billion in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
he increased focus on sustainability in the Europe Tissue And Hygiene Paper Market Size is a key trend expected to drive growth over the forecast period. Major manufacturers are investing in sustainable production practices like responsible sourcing of wood fibers through programs like the Sustainable Forestry Initiative and increased use of post-consumer waste paper fibers in manufacturing. Switching to renewable energy sources at production facilities is another sustainability initiative gaining traction. The implementation of such measures is expected to make tissue and hygiene products more environmentally friendly and appeal to eco-conscious consumers in Europe.
Segment Analysis
The Europe tissue and hygiene paper market is segmented into toilet paper, kitchen and table paper, tissue and wipes. Among these, the toilet paper segment dominates the market and is expected to witness a significant growth during the forecast period. Factors such as the rising disposable income, changing lifestyles along with rapidly growing population in the European countries drives the toilet paper segment. Furthermore, growing awareness towards hygiene and sanitation is escalating the demand for toilet paper in the region.
Key Takeaways
The Europe Tissue Europe tissue and hygiene paper market is expected to witness high growth during the forecast period of 2024 to 2031. The Europe Tissue Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 60.14 Billion in 2024 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031.
Regional analysis related content comprises Europe has the highest demand for tissue and hygiene papers which is expected to further increase during the forecast period. Factors such as changing lifestyle of people, rising disposable income of people, growing demand for premium hygienic products drive the market growth in the region. Germany dominates the European market and is expected to witness the fastest growth rate during the forecast period due to well-developed healthcare infrastructure and high awareness regarding hygiene and sanitation.
Key players related content comprises The key players operating in the Europe tissue and hygiene paper market are focusing on various organic and inorganic growth strategies such as mergers & acquisitions, collaborations, expansion, new product launches to increase their market share in the Europe region. For instance, in 2021, Eisai announced expansion of its commercial paper facility in Poland to strengthen its tissue and hygiene paper business in Europe. Similarly, other players are also undertaking various strategies to strengthen their foothold in the lucrative Europe market.
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