Pressure labels are adhesive labels used to indicate information such as contents, manufacturing details, expiry date, and other necessary markings on various products and packages. Pressure labels helps provide vital product information to end-users conveniently and effectively. These labels are widely used across industries such as food and beverages, pharmaceuticals, chemicals, and other consumer goods sectors. They provide superior adhesion even under harsh conditions such as moisture, temperature variations, and pressures during transportation and storage.
The global Pressure Labels Market is estimated to be valued at US$ 47.88 Bn in 2023 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The growth of e-commerce sector has increased the demand for effective labeling solutions to meet evolving customer needs. Pressure labels help provide detailed product information transparently and securely to online customers. Their superior adhesion properties ensure the labels stay intact during packaging, shipping and delivery. They prevent any damage, tampering or loss of product information. The ability of pressure labels to adapt to emerging distribution and supply chain models of online retail platforms is expected to drive their demand significantly over the forecast period.
Porter's Analysis
Threat of new entrants: Low capital requirement and availability of substitutes can attract new players. However, established distribution channels and customer loyalty act as barriers.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes. However, customized product offerings help reduce their influence.
Bargaining power of suppliers: Suppliers of raw materials face low bargaining power due to the availability of substitutes.
Threat of new substitutes: Substitutes like digital printing pose a threat. However, pressure labels appeal due to durability and cost-effectiveness.
Competitive rivalry: Intense due to the presence of many global and regional players. Price wars and new product launches further intensify competition.
SWOT Analysis
Strengths: Customization, durability, cost-effectiveness.
Weaknesses: Sensitivity to environment, labeling errors can damage products.
Opportunities: Growth in e-commerce and pharmaceutical sectors drives demand. Partnerships aid geographical expansion.
Threats: Rising commodity prices and stringent regulations increase costs. Digital printingsubstitute adoption remains a challenge.
Key Takeaways
The Global Pressure Labels Market Share is expected to witness high growth over the forecast period owing to factors like rapid e-commerce and pharmaceutical industry expansion. The global Pressure Labels Market is estimated to be valued at US$ 47.88 Bn in 2023 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031.
Regionally, North America dominates led by the US and Canada. Large pharmaceutical sectors and rapid technology adoption in labeling drives significant demand. Asia Pacific shows fastest growth on account of emerging markets like India and China experiencing increasing industrialization and consumerism.
Key players operating in the pressure labels market are 3M, Abbott Laboratories, Bayer AG, Becton, Dickinson and Company, Cardinal Health, F. Hoffmann-La Roche Ltd., GE Healthcare, Gentiva Health Services, Inc., Invacare Corporation, Johnson & Johnson Services, Inc., The Linde Group, Medtronic, Inc., Omron Healthcare, Inc., AdaptHealth, Current Health, Baxter International Inc., Optum (United Healthcare), Outset Medical, and Regeneron Pharmaceuticals, Inc. These companies focus on new product development and partnerships for growth.
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