What are your biggest opportunities & challenges in mobile advertising for next 12-24 months?

Big brands such as Samsung, Facebook and Google are vying to bring virtual reality VR to the masses with products such as Gear VR, Oculus and Cardboard.

With this, VR as a technology finally seems to be coming of age.

For instance, the airline industry leverages VR to deliver disruptive in-flight entertainment experiences, the automotive industry to give customers a virtual test-drive experience, and the travel industry to create virtual destination videos to convert prospective travelers.

While it is still very early days, and the technology itself will likely take a couple of years to mature, mobile VR advertising presents just the right opportunity to move the industry forward and deliver ads that are truly memorable, immersive and impactful.

In an industry that is comfortable dabbling with cutting edge technologies such as VR, hygiene issues such as measurement and attribution continue to present challenges.

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