Cardiovascular health supplements provide nutrients that aim to maintain cardiovascular health and prevent cardiovascular diseases. Products include omega-3 fatty acids, probiotics, coenzyme Q10, garlic, and turmeric supplements. They help improve cardiovascular health by lowering blood pressure and cholesterol levels and reducing inflammation. The global Cardiovascular Health Supplements Market is estimated to be valued at US$ 10.56 billion in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving growth in the cardiovascular health supplements market is the increased consumer awareness about the importance of cardiovascular health. Consumers are increasingly realizing that maintaining a healthy heart requires more than just a healthy diet and exercise. Supplements provide concentrated doses of nutrients that are beneficial for cardiovascular health. Growing health consciousness and busy lifestyles have boosted the demand for dietary supplements. Manufacturers are launching new product varieties and formulations that are more convenient to take. Innovation in supplement delivery methods, such as gummies and chews, is also attracting more consumers. This trend is expected to have a positive impact on the cardiovascular health supplements market over the forecast period.
Segment Analysis
The global cardiovascular health supplements market is dominated by the vitamins and minerals segment. This segment accounted for over 55% of the total market share in 2024 owing to high awareness and consumption of multivitamins and minerals, such as vitamin D, magnesium, and omega 3 DHA/EPA, for cardiovascular health support. The herbal supplements segment is expected to witness the highest growth during the forecast period due to increasing preference for herbal remedies and natural health solutions among consumers.
Key Takeaways
The global Cardiovascular Health Supplements market analysis is expected to witness high growth over the forecast period of 2024 to 2031.
Regional analysis:
North America currently dominates the cardiovascular health supplements market, accounting for over 40% share in 2024. This can be attributed to rising health consciousness and growing expenditure on dietary supplements in the US. Asia Pacific is expected to witness the fastest growth during the forecast period with major potential in countries like India, China, and Japan. This growth can be accredited to rising lifestyle diseases, growing middle class, and increased healthcare expenditures in the region.
Key players:
Key players operating in the cardiovascular health supplements market include NOW Health Group, Inc., Bright, Lifecare Pvt Ltd (Truebasics.com), Natural Organics, Inc., DaVinci Laboratories of Vermont, Nordic Naturals, Thorne HealthTech, Inc., Nestle (Pure Encapsulations, LLC), Amway, InVite Health, GNC Holdings, LLC., Herbalife International of America, Inc, Sanofi , Nature's Bounty , Invision Pharma Limited, Cytoplan Ltd and Vestige Marketing Private Limited. Leading manufacturers are focused on new product launches, mergers & acquisitions, and strategic collaborations to gain market share.
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