The dietary supplements market in Indonesia is witnessing significant growth owing to rising health consciousness among Indonesians. Dietary supplements include vitamins, herbal, minerals, meal replacement and sports nutrition products that are consumed to supplement the diet. These supplements provide additional nutritional support to help boost energy levels, strengthen immunity and support overall health and wellness. The increasing disposable income has enabled people to spend more on products that promote preventive healthcare rather than treatment. Moreover, hectic lifestyles and changing dietary patterns have increased the requirements of macro and micronutrients which drives the demand for dietary supplements.
The Global Indonesia Dietary Supplements Market is estimated to be valued at US$ 2526.17 Mn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2030.
With growing awareness about maintaining a healthy lifestyle, more number of people are opting for dietary supplements as a preventive healthcare measure. The market comprises of different product types including vitamins, minerals, herbal, meal replacements and sports nutrition supplements which cater to specific health needs of consumers. E-commerce platforms are further promoting the adoption of these supplements through their innovative marketing strategies and easy availability.
Key Takeaways
Key players operating in the Indonesia dietary supplements are Siemens Healthineers, Nordion Inc., Lantheus Holdings Inc., Guerbet Group, GE Healthcare, Curium, Bracco Imaging SpA, Bayer AG, Cardinal Health Inc., and NTP Radioisotopes SOC Ltd. These companies are focusing on product innovation and portfolio expansion through mergers and acquisitions to strengthen their market presence. For instance, in 2020, Siemens Healthineers acquired Varian Medical Systems to enhance its position in cancer care solutions.
The Indonesia dietary supplements market provides numerous growth opportunities for manufacturers due to rising health concerns among young working professionals. Factors such as increasing investments by players for market expansion through new product launches catering to specific requirements will further support the market growth over the forecast period. Several companies are expanding geographically across different regions in Indonesia to tap the untapped rural market.
The Indonesia Dietary Supplements Market Size witnesses significant expansion opportunities in Indonesia. International players are actively involved in tie-ups with local distributors to facilitate easy access to customers. Domestic manufacturers are also enhancing their production capabilities to cater to the huge untapped demand. E-commerce platforms play a vital role in connecting global brands with customers in rural areas, thus supporting international expansion in the country.
Market Drivers
- Rising health awareness: Increasing awareness about the importance of balanced nutrition is the major market driver. People are opting for supplements to fulfill the daily nutritional requirements.
- Growth in disposable income: Rising incomes have enabled people to spend more on healthcare and wellness products like dietary supplements for prevention rather than cure.
Market Restraints
- Counterfeit products: Availability of fake supplements containing incorrect ingredients poses health risks and erodes customer trust, restraining market potential.
- Lack of regulations: Stringent regulations are required to ensure product quality and composition according to labels which is still a challenge in Indonesia.
Segment Analysis
The Indonesia dietary supplements market is dominated by vitamins and minerals sub-segment. These vitamins and minerals supplements accounted for over 60% of the total dietary supplements market in Indonesia in 2024 owing to growing awareness about their essential roles in maintaining nutritional health. The multivitamin supplements have the highest demand within the vitamins and minerals sub-segment as one multivitamin capsule provide variety of vitamins and minerals required in daily diet. The probiotic supplements segment is the second fastest growing sub-segment due to increasing prevalence of digestive health issues in Indonesia.
Global Analysis
The Asia Pacific region is expected to be the fastest growing regional market for Indonesia dietary supplements industry during the forecast period. Within Asia Pacific, Indonesia is expected to register highest growth rate owing to rapidly growing middle-class population, improving living standards, greater health awareness and widening reach of e-commerce platforms. The increasing per capita healthcare expenditures, growing senior citizen population and changing consumer preference towards preventive healthcare are some of the key factors driving growth of Indonesia dietary supplements market. North America currently holds the largest share in global dietary supplements market due to high consumer spending on health and wellness products. Europe follows North America in terms of market size and consumer spending on dietary supplements.
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