The printed signage market includes products such as banners, posters, and signboards that are used for advertising and branding purposes. Printed signage helps businesses attract customers and spread awareness about their products and services. Printed signage offers options for various print materials such as vinyl, paper, cloth, and more. It allows for easy change of messages and designs. The global printed signage market is driven by growing retail and real estate sectors worldwide. Increased marketing and promotion activities by various industries also fuel the demand for printed signage.
The Global Printed Signage Market is estimated to be valued at US$ 49.62 Mn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Ceva, West Way Health, Norbrook, DeLaval, ImmuCell Corporation, Advanced Animal Diagnostics, and Nimrod Veterinary Products Ltd. The growing promotion and branding activities of various industries are driving the demand for printed signage globally. Also, growing construction of malls, shopping complexes, and commercial buildings is fueling the printed signage market growth. Moreover, the expansion of the retail sector in emerging economies of Asia Pacific and Latin America is creating new opportunities for printed signage manufacturers.
Market key trends
One of the key trends in the Printed Signage Market Size is digitization. Growing adoption of digital signages is allowing dynamic and interactive content. Businesses are increasingly adopting digital signages for advanced content management and remote monitoring. Additionally, advent of technologies like LED and OLED is making digital signage more energy efficient. LED signage in particular has high resolution, wide viewing angles and longer lifespan than traditional printed signage. Innovation in printing technologies is also aiding personalized and quick printing of signages. Inkjet printing and 3D printing are allowing increased customization of signage content, size, and shape. Such technology trends are shifting demand from conventional printed signage to advanced digital signage solutions.
Porter's Analysis
Threat of new entrants: Low startup costs and expertise allow new companies to enter the market easily. However, established players have strong relationships with clients and suppliers.
Bargaining power of buyers: Buyers have high bargaining power due to the availability of substitutes and ease of switching. They can negotiate on price and demand additional services.
Bargaining power of suppliers: Printing companies and material suppliers have moderate bargaining power. Established signage companies source materials from multiple suppliers to avoid dependence.
Threat of new substitutes: Digital signage and online advertisements pose a major threat as substitutes. Their ease of updates and dynamic features appeal to buyers.
Competitive rivalry: Intense competition exists among existing players to acquire new clients and expand service offerings. Players compete on pricing, customization, and turnaround time.
Geographical Regions
North America accounts for the largest share in the printed signage market, valued at US$XX Mn in 2024. This is attributed to early technology adoption and widespread application across industries.
The Asia Pacific region is poised to grow at the fastest CAGR during the forecast period. Increasing urbanization, establishment of new businesses, and rising marketing spends are key factors driving the demand. Countries like China and India are major emerging markets.
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