Wet Wipes Market Overview:
The Global Wet Wipes Market is valued at around USD 15.15 billion in 2022 and is expected to reach USD 33.8 billion by 2030, registering a CAGR of 9.03% over the forecast period.
Wet wipes are small to medium-sized, wet pieces of plastic or fabric that are typically supplied in large rolls for simple tearing from dispensers or folded and individually wrapped for convenience. They go by the names wet towels and disinfection wipes as well. Wet wipes are useful for a variety of things, such as personal hygiene and home cleaning.
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Growth Factors:
The growing need for home care goods for kids and the elderly is driving the wet wipes industry. Attractive packaging for personal hygiene and care goods is another aspect of the market expansion. Product releases are increasing, which is positive for market trends.
The surge in health and hygiene awareness has led to a widespread embrace of wet wipes as a means to uphold cleanliness and diminish the likelihood of infections, especially during flu seasons or outbreaks. The baby care sector notably drives the wet wipes market, as parents favour the softer and more convenient attributes of wet wipes for diaper changes and overall baby care.
In the commercial realm, manufacturers are increasingly prioritizing the production of customized products tailored to individual consumers' needs. To achieve this goal, numerous vendors are engaging in collaborations and partnerships to bolster their consumer base and facilitate further expansion. Additionally, factors such as the prevalence of skin diseases necessitating disinfection and the rising incidence of incontinence among the elderly population are contributing to the market's growth trajectory.
Market Trends:
The expectation for cleanliness is high when people visit these places, and any negative experience could lead customers to leave. The wet wipes industry is driven by the demand for hygiene and sanitation in public spaces like hospitals, schools, and colleges.
As governments relax restrictions on the textile sector worldwide and local companies enter the market, wet wipes are becoming more accessible to consumers. This trend is expected to contribute to the market's growth.
During the projected period, there will likely be a significant increase in demand for multifunctional wet wipes. Manufacturers are striving to attract more customers by introducing new, affordably priced wet wipes with various scents.
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Market Segmentations:
On the basis of product, the Global Wet Wipes Market is bifurcated into:
- Incontinence wipes-baby wipes, adult wipes
- Skin antiseptic wipes
- Feminine hygiene wipes
- Skin care wet wipes
- Sterile wound cleansing wipes
- others
On the basis of disposability, the market is segmented into:
- flushable wipes
- non-flushable wipes
- others
On the basis of application, the market segmented into:
- incontinence
- skin care
- personal hygiene
- wound care
- Others
On the basis of end-user, the market segmented into:
- Hospitals
- Clinics
- Specialty centres
- Long term care centres
- Others
Market Regional Analysis:
Through the wet wipes market representing for about 36.3% of total sales, North America led the world market. The primary drivers of this region include shifting consumer behavior, an increase in the proportion of working women, the emergence of online retailing trends, and rising disposable income. In North America, women are becoming more aware of the importance of infant hygiene, which is driving up demand for baby wet wipes.
Key Market players:
- Nice-Pak Products, Inc.
- Kimberly-Clark Corporation
- Wipes Plus
- PDI Healthcare, Inc.
- Etsitty Aktiebolag (pub)
- Reckitt Benckiser Group PLC
- The Clorox Company
- The Procter and Gamble Company
- and The Honest Company, Inc.
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