VR and its more readily available cousin 360-degree video have come to display advertising.
The New York Times showcased a great example recently, when Infiniti ran a 360-degree ad on the publication's homepage.
OmniVirt, an advertising platform for brands and advertisers to showcase 360 and VR creative, was the company responsible for the ad tech.
In some respects, 360 degree is a teaser for what the VR experience will look like, said OmniVirt cofounder and CEO Michael Rucker.
360 video is a literally a window into a new world, Rucker said.
Companies have recently been creating 360-degree videos to add more power to their YouTube and Facebook presences.