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How Online Scratch Cards Work in 2024

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RewardPort
How Online Scratch Cards Work in 2024

Gamification has come a long way since the beginning of the digital age. Almost everything is available online today. From reward programs to discount coupons, and scratch-n-win online programs, brands are leveraging more and more online gamification strategies to grow their business. The most popular types of gamified reward programs include scratch card online programs. You might be already aware of the basic principle behind scratch cards. There is a concealed section that you need to scratch in order to reveal the prize. 


The concept of physical scratch cards was first introduced back in the 1960s. However, with the evolution of advanced technologies and the internet, online scratch cards have taken over the physical ones now. Let us help you understand what these online scratch cards are, how they work, and how businesses can benefit from these in 2024:


What are Online Scratch Cards?

Online scratch cards are the digital form of physical scratch-off coupons. Unlike physical cards that are made up of thin cardboard, these cards are completely digital. Users can access the cards online and reveal their prizes in seconds. Although the basic concept still remains the same, i.e. users need to scratch a concealed section to reveal the prize, the online cards offer some additional benefits. These are easier to access, faster, and more cost-effective. Moreover, users do not need to wait too long or stand in a queue to get their scratch cards. They get it as soon as they are eligible and can scratch it instantly.


How do Digital Scratch Cards Work for Businesses?

Digital scratch cards are just like the online version of traditional physical scratch coupons. Businesses can use these cards in their reward programs to attract more customers and retain the existing ones by making their experiences rewarding. 


If you run a retail business, you can provide your customers with a chance to win a scratch card every time they make a purchase. This doesn’t only improve their experience but also encourages them to make more purchases in the future in order to win more prizes. Apart from this, there are several other ways in which brands can use digital scratch-off coupons for their benefits.


If your goal is to increase the number of signups or logins to your online app or website, you can use digital scratch cards for this as well. Offer users a scratch card every time they log in to your app. You don’t necessarily need to offer expensive prizes every time. You can offer some loyalty coins or reward points that they can collect and redeem after accumulating a particular number of points. You might have seen how digital payment apps offer scratch cards after every transaction. Even if you get a little reward, it makes you happy. It can work for your brand exactly in the same way. 


Benefits of Online Scratch Cards For Businesses in 2024

Using online scratch cards to boost your business can be advantageous in many ways as listed below:


1. Offer Instant Gratification

Online scratch cards give instant gratification, i.e. users can reveal their prize as soon as they scratch the card and redeem them immediately. This enhances their experience and encourages them to perform more desired actions to win more rewards in the future. 


2. Convenient to use

Online scratch cards are much more convenient to use compared to the physical cards. Users can immediately receive the cards or reveal the prizes. Moreover, even brands do not need to follow a complex procedure. As a business owner, you can either run a scratch-n-win online program on your own or partner with a reward solution company like RewardPort for the same. 


3. Highly Versatile

Scratch card-based reward programs can be used by every type of business for a variety of purposes. This is what makes these cards highly versatile in nature. Every business can have different objectives. You can get a scratch card program customized as per your requirements.


4. Cost-Effective

Digital scratch cards are less expensive compared to physical scratch-off coupons. Scratch cards allow users to win big prizes by making small transactions. You can easily encourage your target audience to perform a desired action, like signing up for your app or making a purchase, by offering them a scratch card in return. 


Boost Your Sales with a Scratch n Win Online Program

Online scratch coupon-based programs can help a business in many ways. By offering scratch cards in return for purchases, you can encourage your customers to purchase more and stay loyal to your brand. This doesn’t only improve your customer retention rates but also helps in boosting the overall sales and revenue of your business. However, to make the most out of a scratch card online program, you need to design and implement it in the right manner. 


Designing a program on your own may be challenging. Therefore, it is advisable to partner with a reward company like RewardPort, which already has years of experience in running such gamified programs for businesses.


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