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Market research has changed dramatically and company CEOs today are extremely fortunate because that change has made market research much more accurate, predictive and affordable than it was in the past.

This brand of market research is not done using focus groups or telephone surveys.

Using these techniques, you can find out far in advance when your products and brand are about to soar or take a beating.

Not everyone is on social media, isn t it all young people?

Ideally they are also getting a good mix of ethnicities, religions, education levels and other important demographics.

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