Johan Lilja, the ceo and founder of Universal Avenue.

Stockholmsbolaget Universal Avenue NTL has received considerable attention in startup circles since its inception nearly two years ago.

the idea is to pair the freelance sellers with brands and corporate clients on a sort of Uber-like platform for selling services.

For example, the company's sales representative has picked customers to Spotify-the spin-off Soundtrack your brand.

the Company has since been backed by several heavy investors, among them the Swedish Moor NTL and Northzone NTL .

Recently, Universal Avenue into the equivalent of 85 Million in a new financing round, which even the u.s. Eight Roads Ventures stepped in as a partner.

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