Google’s Update March 2024 – Your SEO Survival Guide
Important core Google Update! The SEO world just got shaken up with Google’s latest update in March 2024. If you want your website to keep thriving, understanding these changes is crucial. This update targets websites built on keywords rather than genuine value for the user. Google is cracking down on outdated and spammy content, and taking a closer look at how expired domains are used. Today, we’re talking quality content, new spam policies, and the right way to leverage expired domains.
Google’s Crackdown – Websites Vanishing Overnight
Imagine waking up to find your business website has been delisted from Google’s search results. For many businesses in Dublin and Ireland, this nightmare became a reality after the March 2024 update. Google’s relentless focus on quality sent a clear message. Websites built with bad content and shady SEO tactics won’t just be penalised, they’ll be removed from the search results.
Googles Core Update announcement emphasised its commitment to delivering the most relevant and helpful search results. This means removing up to 40% of websites that clutter the internet with useless information. Websites violating Google’s Webmaster Guidelines risk complete removal from the search index.
What Does “Helpful Content” Mean?
Google’s focused on delivering the best possible results to its users. That means your website needs to go beyond the basics. Imagine you’re the one searching for answers on Google.ie. You want clear information, expert insights, and a website you can trust. That’s the kind of content Google wants to see (and so do your potential customers!).
Think of E-E-A-T (Expertise, Experience, Authority, and Trust)
Does your website provide answers and demonstrate that you know what you’re talking about?
Let’s look at an example: Someone searching for “SEO packages Ireland” will get more value from a page that explains what they include, how they benefit your business, how much they cost, FAQs and how to get started.
That extra effort that tells Google and your potential customers you’re legit.
Spam Crackdown – Are You at Risk?
Do you feature guest posts or articles on your site? It’s a great way to add different perspectives, but only if the quality is high. Low-quality third-party content can now drag your entire site down. Carefully monitor those contributions to ensure your site stays in Google’s good books.
Remember, Google’s smart enough to know when content is of poor quality or lacks a brand voice with experience. While AI tools can be helpful, the most important content needs original ideas and helpful advice, and needs to come from you.
Finally, do you have broken links to other websites or outdated content throughout your site? They’re a red flag to Google, suggesting your site may not be the most reliable source. This is where our website audit service comes in handy. We’ll find those problem areas and get your website back to Google best SEO practices.
Expired Domains – A Trap or Opportunity?
The Potential Benefits of Expired Domains for SEO
Sometimes, you can buy an expired website domain that already has some positive search engine history. This could include links from other sites and an established reputation. Buying this kind of domain might give your new website a boost in search engine rankings.
Is it really “instant” authority? The idea of “instant domain authority” makes it sound easy, but it’s not always that simple. You may have to work hard to keep that authority or even improve it.
You need SEO skills to make this work Buying an expired domain is only helpful if you understand SEO. You’ll need to research the domain’s past, make sure the previous site didn’t do anything shady, and figure out if it fits your goals.
Google is watching Search engines like Google are always updating how they work. They want to make sure that everyone using SEO techniques is playing fair and providing valuable content. Using expired domains can be helpful, but only if you do it the right way.
Here’s the thing: if the expired domain aligns with your business and has relevant, valuable content worth keeping, there’s still potential. Our website redesign service can help you assess that domain, include SEO-optimised content, and integrate it all into a new website built around the latest SEO practices.
Don’t Get Penalised – Get Proactive
Feeling overwhelmed? We get it! Affordable Websites is here to help you with these changes. Our comprehensive website maintenance packages keep your site updated, secure, and aligned with Google’s updates. Future-proof your website! Partner with Dublin’s leading web design and SEO agency who stay ahead of Google’s latest updates.
Google has made a lot of changes over the past few years that can be a big challenge for the modern marketers and SEO experts to keep up with.
Google has started indexing according to mobile search results, removed ads and even has cracked down on intrusive pop-ups ads.
Google has also been making changes in the algorithm, search engine result pages and policies based on user behavior and preferences.
We are a reliable and transparent SEO service in India that helps to improve the organic visibility of your website in search engines.
Google has experts and coders working all day trying to find ways to stop black hat SEO from ruining their business.
So following are the important ways to keep up with Google- Make content engaging and helpful:-@1 It is important to make sure that you are writing high-quality content that answers many questions as possible.
