SEO (Search Engine Optimization) is vital to your website as it increases its visibility by optimizing the content for search engines. This ensures your website occurs at the top of the Search Engine Research Pages (SERPs) driving organic traffic to your web pages, thus contributing significantly towards revenue growth. Thus, do not delay in hiring affordable SEO services to beat the competition. One of the major search engines is Google, and the performance of the SEO activities can be traced by using Google’s Search Quality Evaluator Guidelines (SQEG). The evaluator comprises four components Experience, Expertise, Authoritativeness, and Trustworthiness, which are abbreviated as E-E-A-T. The blog aims to explore the same in detail to help you increase your SEO competencies.

Components of SQEG

Experience

The priority to build credibility is the communication of first-hand experience. So in case you are providing the customer review, the evaluator tries to locate whether the review comes from an authentic reviewer who has transacted with your business.

Summating, make sure that the content reflects authentic real-life experiences. The presentation of these experiences would require a different approach for each niche. This is related to what is known as word-of-mouth marketing.

Expertise

The evaluator rates the content on the level of expertise reflected in its execution. This is determined by analyzing how much the content might impact a reader's life. In case your content operates in medical, legal, journalistic, safety, or governmental sectors, commonly known as your money-or-your-life (YMYL), the expertise would require official proof. However, to earn credibility you still need to work on this aspect, even if your website covers topics of lesser impact.

Authoritativeness

Authoritativeness is established when others provide recognition of your expertise. This is highly dependent on the number and quality of third-party websites that are linked to or cite your web pages or brand information.

Trustworthiness

Trust is important everywhere in the universe including E-E-A-T. The user's trust in your web pages can be cultivated by paying attention to the accuracy, accessibility, and validity of the information published by your business.

This requires checking for the validity and accessibility of contact information, website security and consumer protections, and factual and accurate information.

Hire Full Service Digital Marketing Agency Now

So now that you know about the significance of E-E-A-T in SEO, comply with them during your SEO services to ensure your website performs the best against the competitors. Thus, do not delay to partner with some of the top digital marketing companies in India to design your marketing campaigns. If you are struggling to find one, contact OMR Digital now. They offer customized services to cater to the different needs of your business. So do not delay to ace the digital marketing game and contact OMR Digital. Contact them now.