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When building a marketing strategy making sure that your business is covering all of its bases is crucial to success.

And while some may think that because of the prevalence of the internet in our modern lives that digital marketing is the only way to reach potential customers, and while no one can deny the importance of digital marketing to success, print marketing is still a viable and far reaching strategy for businesses to remember.Print Is PhysicalOne of the most successful aspects of print marketing is that it is a physical object that your customers can hold in their hands.

When you pick something up and look at it, it is more easily stored in the memory than something that is seen in a fleeting moment on a computer screen.

When it comes to something like direct mail the fact that a customer can hold the mailer in their hand creates an emotional connection, and since everyone likes receiving a great looking postcard it's very likely to be seen and looked at quickly when being pulled out of the mailbox.

It is possible that your potential customer will set down your postcard or flyer and read it much later on which leaves the possibility for a long impact.

Print Can Be PersonalizedPersonalizing an offer to a customer is a great way to ensure that they see and read your print marketing material.

When looking to grow a business, print ads, banners, direct mailers and more are all very important aspects of a successful marketing plan.

Printing may seem like the same process no matter what you are having printed, but there are two main types of printing and choosing the right one for your project will be very important to keeping costs appropriate for your project as well as getting the correct materials and ink that you want.

What is Offset Printing?Offset Printing uses plates which are used to transfer an image onto rubber, and then rolling that image onto a sheet of paper.

It is called offset printing because the ink is not transferred directly onto the paper, but onto the rubber blanket.

Offset printing also provides extremely crisp and accurate color reproduction for a very professional looking final product.Advantage of Offset PrintingLarge quantities can be printed efficientlyThe more you print, the cheaper the price per printLarge variety of paper types can be usedGreat color reproduction and high quality imageWhat is Digital Printing?Digital Printing does not use plates in the printing process like offset printing does, instead it uses laser printers or larger printers that use liquid inks.

Digital printing is also ideal when each piece needs a unique name, code or other item that changes, this printing process is known as variable data printing and can only be done effectively with digital printing.

Thanks to technology, people who want to be graphic designers no longer have to be really great at drawing by hand.

Rather, you can now use software and programs to create your designs for you.

However, this isn’t necessarily any easier than drawing by hand, especially if certain parts of graphic design don’t come naturally to you.

This can be particularly transparent when it comes to print design, as this skill is slightly different than designing for the web.To help you become better at this part of graphic design, here are three skills you need to be a great print designer.Educate Yourself On The SoftwareBefore you can even begin to do print design, you first have to educate yourself on the software that you’ll be using to create your designs.

Otherwise, even if you may have great ideas, you won’t be able to turn them into something tangible or be able to successfully execute any part of your design.According to Alison Doyle, a contributor to The Balance Careers, the software and technology you should become very familiar with as you grow as a print designer should include things like the Adobe Creative Suite, CSS, HTML, Quark, and basic photo editing.

Without knowing your way around each one of these software programs, you can’t expect to create print designs that are as well done as they could be.Understand Principles Of Fonts and ColorsJust knowing how to use the software that can help you create your print designs won’t do you any good if the design you’re creating isn’t well designed.

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