If you re a fan of House of Cards, you know what a plot twist Pollyhop was in season four and if you re not caught up, SPOILER ALERT!

THIS poll says a Chipotle Burrito or Captain Crunch could beat Trump.

When we talk about optimization, we re talking about customers, voters, ticket buyers… the list goes on.

So you create segments and robust personas.

Armed with those, you assign values, deliver experiences and curate journeys that pull the masses closer to conversion.

Apple is so massive that they can t dole out analytics for every song, podcast and audiobook on iTunes, so they pick and choose a sample.

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