When people think about content personalization, they think about personal data that s incorporated into the context of an email message.
It s not about just who your prospect or customer is, it s also about where they are.
Localization is a huge opportunity to drive sales.
In fact, 50% of consumers who search locally on their smartphone visit a store within a day, with 18% leading to a purchase Tweet This!
According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation.
For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.