When people think about content personalization, they think about personal data that s incorporated into the context of an email message.

It s not about just who your prospect or customer is, it s also about where they are.

Localization is a huge opportunity to drive sales.

In fact, 50% of consumers who search locally on their smartphone visit a store within a day, with 18% leading to a purchase Tweet This!

According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation.

For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.

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