Consumers that search on Google for Plano air conditioning repair, for example, will receive results similar to these.

Businesses with reviews stand out via the yellow stars.

When it comes search engine results for local businesses, one of the major factors that influence searchers is the number and quality of reviews.

A restaurant listing with a limited number of reviews, no reviews at all, or, even worse, negative reviews, won t get many clicks.

Certainly it is important for local businesses to encourage reviews.

But it s also important that the business responds to existing ones.

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