This article was written by Tom O Regan and originally published by MarTech Advisor

Tom O Regan, CEO, Madison Logic gives brands some tips on how to best manage, measure and interpret the data-driven marketing efforts

You might think you know your customer, but you don t. You just think you do.

The information these personas are seeking is, at best, an educated guess based on a set of assumptions.

Today, the buying committee is larger than ever – at least 5.4 people according to a CEB study.

Be Calm and Measure Everything

The text above is a summary, you can read full article here.