We're here for a slightly different type of sci-fi.
"Try Virtual Reality" it says, pointing ahead up the stairs to the launch party of Virtually Reality, the UK's first space dedicated to flogging virtual reality.
I've spent a long time advocating for the rise of the VRcade, spaces where those skeptical of virtual reality can strap on a headset and give it a go.
From virtually nothing to Virtual Reality
Virtually Reality, the business, started on a street corner in Notting Hill after founder and CEO Alexander Cohen used his rent money to buy 16 VR headsets off the internet.
At the launch event, you can see how far along that idea has come - slightly too loud music thumps while a free bar is sponsored and operated by a fancy gin company.