Digital communication refers to the exchange of information through electronic channels such as email, instant messaging, video conferencing, and social media platforms. It allows businesses to communicate faster, more efficiently, and at a lower cost compared to traditional communication methods such as phone calls and snail mail.
Today, customers, regardless of whether it concerns B2B or B2C, expect digital communication with relevance and focus on what is perceived as a priority for their particular needs.
It can be portals to search for essential delivery documents, web pages with dashboards summarizing business information, or a digital channel that the customer himself wants and can choose; being able to meet the customer/partner digitally in a professional and meaningful way has become a race to win market share.
According to IDC, the key to success is to avoid solutions where only IT departments can effectively manage digital communication via OMNI channel, both in terms of form and content. The businesses themselves must own the process.
Bentech can help you upgrade your OpenText Exstream, StreamServe, Document Presentment, Extended ECM for Content Suite, Content Server, Archive Server, and many more OpenText products.
Both the creation and management of content must be so technically simple that departments such as HR, Marketing, and or others can quickly and qualitatively solve the tasks on their own.
The solution is to provide the organization with digital tools that, in the right context and at the right time, create the right type of information that communicates it via the right channel to customers. This process must also be traceable in all parts. With this strategy, you enable:
· An optimization of the entire customer experience with the help of and via Omnichannel communication.
· A simplification of the entire process of information transmission in parallel via a multitude of channels.
· That the processing and use of an ever-growing amount of digital assets is simplified by using tools and interfaces already implemented and familiar to the staff.
Raise your customer’s experiences to a new level
It is easier than you might think to develop your customer communication—smaller projects with quick ROI and clear added value. Choose a partner that simplifies your current CCM processes for future challenges. We have helped many companies create better CCM with safer project deliveries, and happier employees through recipient uniqueness and automated processes.
Bentech can provide you with the expertise needed to help you quickly see positive results. In a dialogue with Bentech, you get suggestions for solutions designed according to your specific goals using industry-leading tools. If you would like more information, we are always available for a chat about your challenge. Contact us at [email protected] or +91 9502026622.
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