Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results.
Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users.
Artificial intelligence is where a computer can be as smart as a human being, in the sense of acquiring knowledge from building on what it knows and making new connections which is what RankBrain is doing.
RankBrain accepts a search query either through text or a voice command then crawls through the billions of pages it has access to and delivers the results calculated to be the most relevant to that particular query.
Since RankBrain is helping Google s search engine deliver more appropriate results then your content should have the following:
Answer problems your target audience are having and may search for solutions online.