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Today’s marketing strategist has devoted a decent part of their strategy and marketing budget to creating customer loyalty, and there’s no denying that investing in customer fidelity via a meaningful customer experience is a smart play.
After all, consumers still rate a personalized customer journey as the most important component for creating brand devotion.Recently however, some marketing experts are wondering if there are some other factors to consider when building a Customer Lifetime Value (CLV) strategy.
A study published in Applied Psychology Today conducted by a team of sociological and consumerism experts revealed a potential gap in the roadmap, one where emotional attachment to a brand can play an even greater role in the formation of consumer loyalty.What does that mean?
If you can effectively build a positive emotional bridge between you and your customers, you can engender a symbiotic relationship that boosts CLV and grows your overall audience share.
Whereas brand loyalty may be somewhat superficial, brand attachment goes much deeper.
According to the McKinsey Group, there are 3 components to creating brand attachment: Affection Connection PassionSo how do you develop these 3 emotional connections in your customers?
One pervasive battle in any company is the ownership of “Leads.” What we mean by this is that two camps are often Praised or Blamed for the quality of the Leads.
Depending on the company, Leads might be owned by Marketing and are often measured by “# of MQLs or SQLs Created / Converted."
Online Navratri Celebration Activities is a virtual event for remote office employees to participate and enjoy Navratri special activities and games with remote colleagues.
These festival celebration events also help in the team-building of the work-from-home employees and boost their morale.
