Marketing doesn t a vacation, but during the summer it s definitely OK to let your hair down and inject a little extra fun into your online presence.

After all, everyone is on summer schedules, there are few big sales days, and when you have to be in the office when you d rather be at the beach, keeping things light can be a good way to stay engaged and upbeat.

Much like the magic of the holiday season, summer demands a brand of good cheer not always associated with the business world.

One way to transform your existing marketing strategy is to enter an arena filled with excitement and competition, and what better choice for summer than the world of watersports?

You Can t Learn From Your Desk

One of the most common mistakes we make, both as modern professionals and in our private lives, is thinking we can learn everything we need to know about a subject from our computers or if we re feeling old school, a book.

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