In Atlassian s view, video is the next battlefield in the enterprise chat wars a war it is mostly fighting with Slack, it seems .
Its HipChat group messaging app launched one-on-one video chats back in 2014, but today, it is pushing this further by launching group video chats, as well.
To enable this, Atlassian built a new video platform based on its acquisition of BlueJimp and that company s Videobridge appliance and Jitsi WebRTC-based open source video conferencing software.
When Atlassian acquired BlueJimp, it already said that it did so to bring group video chats to HipChat, so today s news doesn t come as a complete surprise.
What may be surprising, though, is that Slack doesn t offer a similar tool yet.
As Atlassian s GM of HipChat Steve Goldsmith told me, the idea here was to bridge the gap between team chat apps and video conferencing service.