Online marketing for startups presents unique challenges, not only because you re charting unexplored territories, but also because you must do that with limited resources.

You cannot only depend on traditional marketing strategies especially since they are not as effective today as they used to be.

Below, we provide a guide to some of the most important aspects to consider when establishing an online marketing strategy.

Before going into specific techniques and strategies, you must build a solid base on which the other marketing techniques will stand.

Choose your market: the whole world is not your stage, at least not yet.

Marketing to everybody can be a waste of resources and time.

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