Facebook today is rolling out a number of improvements to its Slideshow ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited.
The company this morning says that advertisers will now be able to create these ads right from their phones, as well as take advantage of new features like the ability to add text and music, as well as more photos, including Facebook s own stock image library.
As a refresher, Slideshow ads launched in October with the goal of offering a video-like ad experience to markets where videos would be slow to load.
The format allowed for three to seven photos that would automatically play, lasting five to fifteen seconds.
That s changing today as Facebook is now allowing Slideshow ads to offer a richer experience.
This includes the ability to add text, select templates and choose colors, as well as pick from a range of audio tracks.