Major changes are underway in local search, including Google s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry.

Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities.

Here are 4 extremely common mistakes SEOs are making which represent major weaknesses in an increasingly tough area of marketing:

Here are some tips for getting started:

Here are some tips for getting started:

One method is to port your current, actual business number to a call tracking provider so that you are able to track calls on your existing number.

The text above is a summary, you can read full article here.