Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers.

The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automating ever-more personalized and effective retention marketing.

The product s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting, calendar-based marketing plan management, multi-channel campaign automation, campaign success measurement using test/control groups, real-time campaign event triggers, a personalization recommendation engine, website/app activity tracking, and sophisticated customer analytics reports and dashboards.

When the company says, multi-channel campaign automation, they are referring to their software s ability to manage and automatically execute fully-coordinated campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others.

The product offers built-in integrations including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads , but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform.

An interesting highlight of the product is that everything works around dynamic customer micro-segmentation.

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