I came to Weight Watchers with more than 15 years of marketing experience across food, beverage and confectionery categories, says Herrera who has held brand and marketing leadership roles for the likes of Pepsi, Campbell s Soup, Pillsbury, V8 vegetable juice and Trident gum.
In May, Herrera s team launched its Better Together campaign with the weight loss company s most famous partner, Oprah Winfrey.
Last year, we formed a strategic partnership with Oprah Winfrey, who became an investor, board member, adviser, and member of Weight Watchers, says Herrera, That partnership has helped us to accelerate the business and brand transformation path we ve been on since 2013.
My phone is my go-to, and dictation is a huge time-saver.
I ve come to rely on LinkedIn quite a bit to learn more about the people I m meeting with — from mutual connections to interesting brands or projects they ve worked on, it helps to establish some common ground and connection from the start.
The most interesting place I ve been over the last year is Malmo, Sweden, for a global marketing meeting with my Weight Watchers counterparts from around the world, where we shared with one another the different ways to continue to evolve and build the Weight Watchers brand.