Heads up — the next time you walk through a shopping mall, you may find a tiny Amazon Pop-Up store in your path.
The online mega market s small physical stores display and sell Amazon brand devices, according to GeekWire.
Amazon already has a brick and mortar bookstore in Seattle with three more coming to San Diego, Portland, Oregon, and Chicago.
In the retail world, the term pop-ups refers to open-air stores in malls.
They typically have short leases with frequent turnover.
Amazon made the generic term part of its brand name for the mini-markets, which usually cover from 300 to 500 square feet.