My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings.

I was reminded of that analogy in a recent interview by MarTech Program Chair Scott Brinker.

Coping with marketing, technology and management issues in the midst of digital transformation, while concurrently running your legacy business, can be daunting.

That s why we ve assembled an incredible group of industry experts, marketing technologists and leading thinkers.

MarTech is designed to help you understand what it takes to change that tire while keeping your business running smoothly.

Here s a sample of what you can expect:

The text above is a summary, you can read full article here.