When Apple announced its wireless AirPods headphones last week, it triggered a stampede of memes making fun of how easy the buds are going to be to lose.
Apparently, accessory maker Spigen saw this as an opportunity to sell you yet another product you never knew you needed.
Spigen's $10 about £8, AU$13 AirPods Strap connects your the earbuds together so they're harder to lose.
You'll have to wrap them around the AirPods' charging case for transport since you can't charge the earbuds with the strap on.
Good luck not losing the strap.
With the AirPods Strap, your AirPods will resemble nearly every other Bluetooth earphone on the market.