May have been a key factor in the move to the Apple Watch name.
Apple s attempt to register iWatch as a trademark in the UK has been successfully blocked by Swatch.
The Swiss watchmaker claimed that iWatch was too similar to its own trademarks iSwatch and Swatch .
The UK s Intellectual Property Office IPO agreed with Swatch, upholding its opposition which it filed in March 2014.
Following the opposition of the trademark by Swatch, Apple then made the move to call its product Apple Watch when it launched in 2015.
However, Apple does have the option of using the iWatch trademark, but only now with computer software and computer accessories.