Until now, universities have created and maintained a LinkedIn Company Page and LinkedIn University Page.
Each presence had different features and a different layout, which made for a confusing experience.
The Company Page was geared more towards employees with general information and announcements, but included Showcase Pages highlighting campus programs and departments.
LinkedIn has listened to us.
They re streamlining the experience and merging University and Company Pages, making it easier to reach all your followers at once.
The merger includes real-time analytics, curating comments, and all marketing tools you were used to with LinkedIn Company Pages, including the ability to sponsor content and integrating LinkedIn into your digital marketing strategy.