Salesforce is stepping up its efforts to promote equality in the workplace, announcing on Thursday the hiring of an executive dedicated to the issue.Tony Prophet, who has held executive roles at Microsoft and HP and serves on the board of directors for USA Today parent Gannett, will become Salesforce s first chief equality officer starting Sept. 26.

The role will include leading the company s equality initiatives focusing on gender, the LGBTQ community and race, according to a Salesforce news release.

Prophet will report directly to CEO Marc Benioff.

Equality is a core value at Salesforce, and part of the fabric of our culture, Benioff wrote.

Tony will be an incredible addition to our leadership team as our first chief equality officer.

Benioff first spilled the news of the impending hire earlier this week at the annual TechCrunch Disrupt SF conference in San Francisco, as SiliconBeat reported.

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