CBS News streaming service CBSN is joining forces with Instagram to feature the app s Stories within its live coverage of the presidential debates.
In an election season teeming with digital partnerships between news organizations and social media platforms, CBSN s Instagram tie-in still manages to stand out from the crowd.
The deal marks the first time the relatively new Stories feature will be used by a network as part of its live coverage.
Launched in August, Instagram Stories allow you to share video and image slideshows that disappear after 24 hours, much like Snapchat Stories.
Brands immediately took to Instagram s version of the feature in a bid to provide even more content to the app s massive audience.
For its part, CBSN will incorporate Instagram Stories created by its anchors, alongside Stories by voters and experts from across the nation, in its pre-debate and post-debate coverage.