At SMX East yesterday, Adam Greenberg, head of Global Product Partnerships at Google, gave a talk about AMP.
He said during the question and answer time that AMP pages will override app deep links for the foreseeable future.
Last week, we covered how when Google began rolling out AMP to the core mobile results, Google quietly added to their changelog that AMP pages will trump app deep links.
In short, that means when a user installs an app of a publisher, does a search on the mobile phone where the app resides and clicks on a link within the Google mobile results that could lead to the app opening up, instead, Google will show the AMP page — not the content within the app the user installed.
Google has made several large pushes with App Indexing through the years.
These were incentives to get developers to add deep links and App Indexing to their apps — such as installing apps from the mobile results, app indexing support for iOS apps, a ranking boost for deploying app indexing, Google Search Console reporting and so much more.